I wish I had found you sooner.

Wednesday, 20 November 2013  |  Essili

It is not easy being a small independent business. In fact it seems to get harder and harder every year. The web gets even more crowded with hopeful start ups and big companies using their big budgets to push their way to the top of the results. Meantime Google takes up more and more of the space on page one with their paid results which are again very often dominated by the big name brands.  There was a time when as long as you could get your site into the top five results you were assured of some reasonable traffic and therefore a volume of sales but nowadays position one is often the only organic result visible above the "fold" on Google. For those less savvy in Internet/ecommerce speak above the fold means anything that is visible without scrolling and organic means non-paid for results.

Google regularly shift their listings in line with their secret algorithms which are supposed to ensure quality results but instead they seem to be more and more focused on the big brands, the irrelevant, or sometimes the same business with exactly the same offering trading under different web names. So it is small wonder that potential customers are finding it more and more difficult to find small independent businesses and we increasingly hear "I wish I had found you sooner".

Only the intrepid web explorer who is brave enough to scroll or click beyond page one finds the real gems on the web. Sites like ever-so-sexy that offer great products and prices that often beat famous names such as Amazon are being squeezed out of existence by Google policies and the bigger budgets of big retail names.

So if you want to be able to access the best of the web go beyond page one and when you find a site you like do what you can to make sure that everyone knows about it.

  • Like it on Facebook
  • Write a review on one of the review sites
  • Tweet about it
  • Or simply tell a friend.

Do any or all of the above if you don't want your web shopping opportunities reduced to big names and limited choice.  It is time for the discerning shopper to take a stand in defence of the best small businesses on the web.

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